Sundance is not the largest resort in Utah.

That’s a challenge—but it’s also an advantage. As the spirit of Sundance has long been a little different. We needed to communicate Sundance’s unique sense of place—a resort that offers serenity like no other in the West.

Copy by Ryan Coons
Client
Sundance Resort
Role
Art Director
What I did
Photo Guidelines
Photo Standards
Overall Direction

Approach

By focusing on the timeless nature of the resort—the traditions, the classic vibe, the Robert Redford-ness of it all. The direction followed suit and closely aligned with a key placement in Kinfolk magazine. Inspiration started with old film photos of Redford himself.

Copy by Ryan Coons

“Sundance is an arts community, a recreational community, a community of people who appreciate the beauty of nature and feel the responsibility to preserve it.”

Robert Redford

OWNER