The Great Pacific Northwest company needed guidance with their content and I was there to help them along. They utilized my photography for 3 years which gave them a strong persona for their seasonal look books, social media, e-blasts and e-commerce. Amongst the photography work, I also led and designed the majority of their 2017 apparel summer line. Three of those designs were sold in REI’s across the pacific northwest. This was a major boost for their exposure, e-commerce traffic and sales.

Each spring and fall, The Great Pnw would prepare for its main seasonal launches. With that was a large need for photography and video to compliment all of their apparel. I led each photoshoot which consisted of 2 full days for each line. Each line has 20+ tops and 5+ of headware. Each of those were shot on 4 models. If you do the math it consists of 100 different photos/settings grabbed in only 2 days. With such a lift, project management becomes a large part of the position as well.