You get an unforgettable campaign. Stance threw a vote based social media competition for 25k in winnings. It existed to help promote Stances new briefs with a beautiful tagline “comfortably wild, wildy comfortable.” I had only three days before the submission deadline and the rules were as follows: Photo or video, no music, no competing brands, must use their tagline and be no more than 20 seconds in length.

I studied the brand intensely and drew up a few storyboards to translate the idea. After that, I overnighted Stance briefs and flew the model to location. In two days time the snow was falling, my DP arrived and we went to work. From that day, I created 6 social teasers to hype the drop. Once those were shared, the video was dropped and live for three days. It made massive noise amongst its 300 some competitors, but came up short placing third in the nation for votes.