Ideation born in Minnesota

and taken out West.

A proven craftsman of the digital realm.

Hi, I’m Tyler Kracht, sole creator and owner of Tyler and Wade…

Your company has a story. Over the past decade, I’ve used strategic thinking to bring diverse stories to life in the digital space. My design practice has taken me all over the world—from the Faroe Islands to Adobe’s mainstage. On any given day, you’ll find me speaking about design at national conferences, directing photo and video shoots, creating websites, art directing campaigns, collaborating behind the scenes, or chasing fresh powder. Whether you have a big-name brand or an early-stage startup, I’m the one you turn to for original ideas and impactful aesthetics.

Master

Lightroom
Photoshop
Sketch
Xd
Illustrator
InDesign
Keynote

Know

Bridge
Premier
Wordpress
Squarespace

Love

Simple animations
Coffee on set
Team brainstorms
Public speaking
Blue & gold hour
Meeting owners
Wes Anderson films
Color grading
Western vibes
1960s Porche
Cash App
Django Unchained

Experience

UI Lead & Sr. AD

Struck

Led the UI design team at this agency as well as UX/UI presentations for speaking engagements across the country. Stepped into the art director role for photo and video projects with nationally recognized brands.

Sr. Digital Designer

Seven2

Served as digital designer for GoDaddy, AT&T, Expedia, NickJr. and more. Collaborated with a team of 50+ people, including CDs, 3D designers, UX designers, front- and back-end developers, videographers and copywriters.

Visual Designer

Klündt | Hosmer

Handled all aspects of photography and design for K|H. We won many local and national awards on the projects I led here. Web, large-scale print designs, OOH campaigns, and catalogs were a few duties.

Lead Photographer

The Great Pnw

Hired as lead photographer for seasonal apparel lines. Work was utilized for lookbooks, social, email campaigns, and e-commerce. Also designed most of their ’17 summer line which was sold in REI, a first for GPNW.

What’s being said…

It is not often that you can find a creative that is both technical and conceptual. Tyler is exactly that. I have watched him skillfully pivot to leading a creative team, to senior designer, to art director and back again. It is a unique trait to find someone with such adaptability and sheer passion. I have led teams across the globe and have witness and array of talent. Tylers' talent has always stuck with me.

Paige HudsonCreative Director, Second Story

He always took the time to understand client needs and was thoughtful when executing against them in an effort to ensure the best work. He was able to create designs across all genres of work from corporate to kids. The best part is he's just a really great guy. I hope we get to work together again in the future.

Tyler LaffertyCo-Founder Seven2

Tyler is one of the most positive and impressive people I've ever known. He's a great designer who understands the digital world better than most—but it's his well-rounded creative approach and skillset that really makes him unique. He's a brilliant soul who doesn't ever stop learning. And he's not afraid to tackle any challenge, whether that's an enterprise-level digital platform or a run-and-gun video shoot.

Matt AndersonCEO, Struck

I’ve had the opportunity of working together with Tyler from early on in his career from his first internship, all the way to him becoming an art director. The passion, attention to detail, and creativity he brings to each project has made him one of my favorite people to work with over the years. He is meticulous in thinking and takes pride in what he delivers. His multi-faceted abilities in art direction and photography give him a unique eye in his compositions and layouts.

Jesse PierpointCreative Director, Seven2

Behind the scenes

You’ve read the backstory.

Now visit the work.

View projects